Leigh Cowan Be Brilliant at B2B branding, marketing and selling Make the world to beat a path to your door with good B2B Marketing. Business to business marketing is changingThere are significant differences in how B2B and B2C marketing should be managed for maxim... Feb 25, 2025 Blog
Leigh Cowan The Best Board Wins! As many wise, successful and respected business leaders have cited, “It’s all about people” and “The best team wins”. (Two pearls of Jack Welch.) GLOBAL CALL OF BETTER CORPORATE GOVERNANCE Given the g... Feb 25, 2025 Blog
Leigh Cowan Snuffing out Workplace Bullying Workplace Bullying Due to Unengaged or Disengaged Employees Gallup tells us 60+% of employees are unengaged: 50% of them due to their boss, 34% because they don’t know or understand their employer’s m... Feb 25, 2025 Blog
Leigh Cowan Are CEOs Making Their Own Job Harder than it HAS to be? Recently, a study of senior executives identified 65% of executive teams experienced a clash between functional and enterprise accountabilities. The survey found only 18% rated their teams as “very ef... Feb 25, 2025 Blog
Leigh Cowan Business Strategy in Corona Covid 19 world Objectively, a strategically-based management team looks at this from an objective perspective. The simple issue is, “There has been a shift in buying behaviour, therefore we need to review our Market... Feb 25, 2025 Blog
Leigh Cowan Have you ever wished that your workforce was just a cloned group of you? You can actually have a workforce that’s better than that! Remember, you are NOT perfect! You have staff that are actually BETTER THAN YOU at somethings. The reason you get frustrated and annoyed at t... Feb 25, 2025 Blog
Leigh Cowan Helpful Web Pages for Marketers & Business Executives This book explains empowering, insightful models, which open up opportunity for sustainable competitive advantage, such as: The “Hierarchies’ of Marketing” and how different skills, suitable for one m... Feb 25, 2025 Blog
Leigh Cowan Online Retailing Global On-line Retailing Sales to Hit $1.74 Trillion in 2018 By early 2011, 4% of Australian retail sales were already being generated by online retailing. Macquarie Equities Research reported 18% of ... Feb 25, 2025 Blog
Leigh Cowan Programmatic Marketing Understanding “Programmatic Marketing” Described as the future of digital advertising, Programmatic Marketing isn’t true Marketing, it is (at best) automated Digital Marketing COMMUNICATIONS Managemen... Feb 25, 2025 Blog
Leigh Cowan Social Media Marketing Strategy Strategy Consultants, Offering You the Unbiased Truth (not what Social Media Marketing Agencies) want you to believe) Does YOUR Business Need Social Media Marketing? Some businesses can thrive with ju... Feb 25, 2025 Blog
Leigh Cowan Specialists in UX – UE (User Experience) Better User Experience Delivers More Profit Senior UX Researcher to drive research strategy and tactical implementation for key experience areas, utilizing research techniques to drive changes in your... Feb 25, 2025 Blog
Leigh Cowan Best Marketing in the World Best Marketing means best P&L results and optimal Marketing ROI By really knowing what marketing is, from the marketing concept through to marketing accountability, the marketing process becomes measu... Feb 25, 2025 Blog
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