Leigh Cowan Marketing Models, Laws & Rules Laws, rules and models used by the world’s most successful companies to optimise their marketing. Product Analysis: The Concept of “Total Product’ Why do people choose to buy products that are more ex... Feb 25, 2025
Leigh Cowan How to Choose a Marketing Consulting Company How to choose a marketing consultant Its simple: If you do not have experience and operational ‘know-how’ in the industry you are in, get someone who does have that background. However, if you have gr... Feb 25, 2025
Leigh Cowan Business Advice for Opening a Subsidiary in Australia Facts To Help You Decide Where When How & If To Market In Australia… Identifying that Australia is a potential growth market for your international expansion is one thing. To actually sell in Australi... Feb 25, 2025
Leigh Cowan Guaranteed Business Success Products don’t ‘fail’… it is management error, business mistakes, or not preparing for the unforseen, that causes products and businesses to fail. Tips for success in business Success in Business: Cri... Feb 25, 2025
Leigh Cowan Law of Brand Decay Cowan’s Law of Brand Decay Brand Equity & Brand Loyalty Strategy How to manage brand equity change that directly effects corporate performance Brand equity branding strategy for brands with diminishin... Feb 25, 2025
Leigh Cowan Free Publicity Get the most from your PR (Public Relations): Generate free publicity, word of mouth advertising and editorial Strategic Public Relations Planning is a pivotally important part of your promotional mix... Feb 25, 2025
Leigh Cowan Good Advertising How to get GREAT advertising Great research, Top marketing communications strategy a good brief creates the best advertising Yes, top creative advertising ideas can produce great advertisements… but t... Feb 25, 2025
Leigh Cowan Product Packaging Advice Marketing Know-how Covering Brand Image Strategies, Rules & Disciplines for Pack Design, Labelling and Packaging New & Existing Products New Product Pack Design Packaging Advice Marketing issues in la... Feb 25, 2025
Leigh Cowan Increase Sales Strategically If you are asking.. “How can I increase sales?” or “How do I increase sales?” … read on… Improve Marketing Increase Sales There are proven and effective sales stimulation techniques, used by medium la... Feb 25, 2025
Leigh Cowan Sales and Selling Peter Drucker is quoted as saying, “Good marketing makes selling unnecessary” . What he actually said was, “The aim of marketing is to know and understand the customer so well the product or service f... Feb 25, 2025
Leigh Cowan Improve Operational Efficiency & Increase Productivity Undertaking an overhaul of your mission and vision statement has rapid, multiple benefits; done properly. The moment you start, you engage the unengaged – you give hope for a better future, more job s... Feb 25, 2025
Leigh Cowan Marketing Planning Tool Step 1 – Download and Peruse this extraordinary Marketing Planning Tool – an Excel Workbook (30+ worksheets) This MS Excel workbook contains over 30 worksheets that, once completed, from the informati... Feb 24, 2025
