Leigh Cowan How to Write a Marketing Plan – Everything you need to know It’s often said, “If you don’t know where you are getting going, you are probably already there”. So, if you haven’t got a clear direction of what you were trying to plan, what outcomes you were tryin... Feb 24, 2025 Blog
Leigh Cowan The Right Way to Market an Innovation Summarily, products that are “new to the world” cannot be marketed like products that are “this year’s model” – it doesn’t work! The difference between launch failure and a howling success can be is t... Feb 24, 2025 Blog
Leigh Cowan How to Launch Launch a brand or new product using the proven rules & methods revealed by 100’s of studies & decades of University research. Methods how to launch a new product, brand or service have been studied an... Feb 24, 2025 Blog
Leigh Cowan Pre-Launch Check When You Launch a Product, be ABSOLUTELY SURE That It will Succeed GO STRAIGHT TO THE DIY (DO-IT-YOURSELF) PRE-LAUNCH CHECKING TOOL Before you launch a new product, YOU CAN CHECK you have a perfect pr... Feb 24, 2025 Blog
Leigh Cowan Sales & Marketing at Odds? In some companies, there is a combative, disconnect between “marketing” and “sales” departments. Given its importance, there is surprisingly little commentary about how crucial it is for sales and mar... Feb 24, 2025 Blog
Leigh Cowan Tips When Looking for a Growth and Planning Business Consultant? Do you want a business advisor to be a wise and educated soundboard? Do you want a strategic consultant who will teach you the things you don’t already know? Do you want usable, well-thought-out busin... Feb 24, 2025 Blog
Leigh Cowan The Fitness First Failure – A Lesson in Business Leadership From Sun Tzu’s “Art of War” up to and beyond Napoleon Hill’s “Think Big and Grow Rich”, there have been observations and commentaries, offerings and methodologies, for individuals, groups of people, o... Feb 24, 2025 Blog
Leigh Cowan An example of how ChatGPT presents nicely and misleads dangerously… Rely on AI at your own peril! The answer was appalling wrong, but I could see how many unlearned people might say to themselves, “That sounds sensible to me”. So, I tested ChatGPT to give a better ans... Feb 24, 2025 Blog
Leigh Cowan Peter Principle – Are you a victim or Perpetrator? Is the Peter Principle Why Business Leaders Fail? Peter Principle – Are you a victim or Perpetrator? Dr. Laurence J. Peter coined this phrase in his 1968 book, “The Peter Principle”. He identified that an employee’s failure to perform in a work role,... Feb 24, 2025 Blog
Leigh Cowan The Secret Sauce for Sure-Fire Improvement of Quality and Overall Operational Efficiency Helping Workers to Do a Better Job The legendary business statistician, American corporate management consultant, and mentor of the Japanese economic miracle, W. Edwards Deming, was renowned as the ma... Feb 24, 2025 Blog
Leigh Cowan The Easiest Way to Beat Mistakes and Pain in Business I was recently asked, “Why do businesses need market research?” My answer was… “Market research is like having a strobe light flick on so, at least for a second, you can see the layout of that room. R... Feb 24, 2025 Blog
Leigh Cowan Has the FMCG Industry Destroyed the FMCG Industry? Businesses in FMCG reigned supreme… but as fast-profit-taking management styles became more dominant, market research budgets tightened, and knowledge decreased; even though knowledge is power. To be ... Feb 24, 2025 Blog
