Leigh Cowan The Definition of “Marketing” For Leaders The Definition of “Marketing” For Leaders What is "Marketing"? Marketing means the holistic integrated management of exchange. This management directs decisions about Product, Price, Promotion, Distri... Feb 24, 2025 Blog
Leigh Cowan What is Marketing? What is the Definition of Marketing? What Does the Word, “Marketing”, Actually mean? A recent “Linked In” discussion, addressing the definition of ‘marketing’, generated more than 2,600 heated replies... Feb 24, 2025 Blog
Leigh Cowan Change Management Do you want profound, Universal, fast, effective, and harmonious change? Change requires mindset, attitude, involvement, stimulation, and encouragement. It is initiated with understanding, knowledge, ... Feb 24, 2025 Areas of Advice
Leigh Cowan Corporate Strategic Guidelines Strategy consulting or strategic management consulting is the scientific contribution by trained experts in marketing led corporate planning and strategy. Strategic consultants understand ‘big picture... Feb 24, 2025 Areas of Advice
Leigh Cowan Business Forecasting and Development One of the great frustrations for us as consultants is the fact we are too rarely asked to forecast sales and business outcomes. We have the sales forecasting methods, knowledge, tools, and abilities ... Feb 24, 2025 Areas of Advice
Leigh Cowan Employee Engagement Leaders improve engagement by defining and communicating a powerful vision for the organisation. They develop teams that are emotionally invested in the mission and vision, giving them the resources t... Feb 24, 2025 Areas of Advice
Leigh Cowan Leadership Development We will help you with flexible skills and relevant competencies needed to rapidly adapt to changing financial and market situations for today’s business environment. We have the skills and experience ... Feb 24, 2025 Areas of Advice
Leigh Cowan Marketing Strategy Development Let us guide you through the ultimate roadmap for building Marketing Strategy Development success. Leadership Empowerment ensures we address the critical pillars of successful strategy development inc... Feb 24, 2025 Areas of Advice
Leigh Cowan Policy Development Policy development involves identifying need and gathering information, and drafting policy in response to the organization’s need. The process requires research, consultation and policy writing tasks... Feb 24, 2025 Areas of Advice
Leigh Cowan Pricing Strategy Ideally, setting your prices should be straightforward. However, prospering from strategic pricing to ensure optimal profits and sustainable competitive advantage requires a more scientific approach t... Feb 23, 2025 Areas of Advice
Leigh Cowan Fast Moving Consumer Goods FMCG Marketing When supermarkets average 20,000 to 30,000 lines, you need a profound and resilient FMCG marketing strategy, management, and planning based on decades of proven business success to ensu... Feb 23, 2025 Areas of Advice
Leigh Cowan Corporate Governance What Is Corporate Governance? ‘Corporate Governance is overseeing management, control, and coordination of overt and implied needs and wants of the organisation aligned to legal, moral, industry, cult... Feb 23, 2025 Areas of Advice
